On April 21, 2015, Google released an algorithm that many in the marketing profession are calling Mobilegeddon. There, of course, has been a lot of talk surrounding the new update and for good reason. Is the new update really that bad? What can businesses do if they don't have a mobile friendly website?
What is the new update, and who will be most affected?
Well for companies that do not have a mobile friendly website, they will begin to see a significant decrease in their rankings. This, of course, means less traffic to their website. Those businesses that possess a mobile responsive website will see a ranking advantage over their competitors. According to an article by USA Today, 40% of the top websites are being penalized from the new update. So you can see why so many people have dubbed the new update as Mobilegeddon. Businesses who are not mobile friendly will either have to update their website or endure the consequences.
Why does mobile friendliness really matter?
Google is all about maintaining relevancy and providing a great user experience. Mobile friendly websites matter because it matters to you and me as the consumers of content. According to Search Engine Watch, 46% of searches are performed exclusively by a mobile device, and this number is increasing every day. We the consumers prefer to view websites that are mobile friendly, so Google is going to feed that demand.
How do you know if your website is mobile friendly?
Google has provided a mobile friendly tool that can be used to determine if your website is mobile responsive. You may simply copy and paste your website’s URL in the given box and click Analyze. This is what it looks like when your website meets the new standard:
If your website does not pass the test, Google will share some information on how you may want to proceed in creating a responsive design. A failed test will look simliar to this:
What can businsses do if they fail to meet the new mobile requirements?
Contact the firm or web designer who designed your site. In some cases they may be able to "tweak" the code a little and convert your site fairly quickly. We build our websites using WordPress and have been able to convert some sites within one business day. Also your hosting company such as GoDaddy or Network Solutions may have some tools that can assist in mobile conversions. However, depending on the age of your website and its framework, you may need a complete redesign of your website.
If you need assistance in deciding what the next steps are for your business, we offer a free website consultation.