Sweetgrass Marketing Blog

Aug 04 2015

Five Important Elements of Social Media Campaigns

Social Media Campaign

Before you start any marketing campaign you should know your target audience. Knowing your target audience will boost the effectiveness of your campaing by allowing you to produce content that your ideal customer will love. The best way to understand your ideal customer is to create buyer personas.

After you understand your ideal customer, you can begin creating your social media campaign. Here are some important elements you will need to include:

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Written by Leslie Paladino · Categorized: Social Media

Jun 22 2015

Graphics & Pictures in Social Media Marketing: Pro or Con



Wait a minute. Did we give that answer away too quickly? I apologize. Let me expound on that.

In the history of social media marketing, adding pictures and graphics to content posts has been a debated issue. Most of the time the debate centers around whether or not it is worth the business's time and effort to include these items. It has always been a question of ROI (return on investment). And until the last few years, the jury was still out on the issue of graphics and pictures in social media marketing. 

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Written by Leslie Paladino · Categorized: Inbound Marketing, Social Media

Jun 05 2015

Three Questions to Ask Before Posting to Social Media


With all the talk of inbound marketing, and creating remarkable content, the emphasis can often be on posting, posting, posting--just keep posting. It is good (great, actually) for companies to be generating content and drawing clients in through their involvement in social media (e.g. Facebook, Twitter, Pinterest, Vine, Instagram, etc.). Content marketing benefits far outweigh the risks. However, what is often missing in social media marketing is quality and effectiveness. So, instead of mass-generating content, be sure to ask yourself these three questions before you posting to your social media:

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Written by Leslie Paladino · Categorized: Inbound Marketing, Social Media