The importance of having a business blog is undeniable now. It is an important tool for engaging your customers and positioning your company as an expert in your industry. A business blog is the most effective and efficient way to drive quality traffic to your website and rank well with search engines.

Do you remember the Yellow Pages? The guys in the van or pick-up truck would slowly drive through your neighborhood and leave that hefty yellow-paged book on your front stoop. Having one of these books was an essential to life, not too long ago. But we have now entered the age of smartphones, and no longer need the old thick, yellow directory to find local businesses that will meet our needs. There was a day in which local businesses made it a top priority—a cornerstone—to advertise and be listed in the Yellow Pages to be noticed and gain marketing results. 

Any business that serves a local market should seriously consider optimizing for local search. Why? Because Google search algorithms match local consumers to local products.