Why are there more than 200 million people on the national Do-Not-Call List? Similarly, what compels more than 85% of television viewers to skip through commercials or a whopping 91% of email recipients to unsubscribe from email mailings? Answer: We are all tired of unsolicited advertising.

Known as outbound marketing, this old method of reaching out to potential customers is intrusive, annoying, and increasingly ineffective. Marketing-savvy professionals understand that intruding upon, and annoying, your potential client is a poor starting point for a business relationship. If you are looking to generate real leads and cultivate real relationships, inbound marketing is the approach to take.