Sweetgrass Marketing Blog

Jan 09 2017

5 Steps to Create an Inbound Marketing Plan for 2017

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A few months ago we received a call from a business seeking a marketing firm to redesign its e-commerce website. The call was transferred to me, and within a couple of minutes, the gentleman on the other line said, “We are 80 percent sure we will be doing business with your firm.” Wow! I was a little taken aback by what the prospective customer said. I mean I didn’t even get a chance to give my killer elevator pitch or list the reasons why they should choose us. 

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Written by John De La Cruz · Categorized: Inbound Marketing

Dec 06 2016

7 Ways to Start Driving Traffic to Your Business Website

Driving_Traffic_to_website.jpgThere’s a good chance you’ve spent quite a bit of time, energy and money creating your business website. You’ve crafted the content, selected the right images and designed the site to be responsive on any platform from desktop to tablet to mobile phone.

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Written by John De La Cruz · Categorized: Inbound Marketing

Nov 15 2016

How to Create Business Growth with Inbound Marketing

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It’s no secret the marketing industry has changed considerably over the last several years with the addition of digital strategies, social media and mobile technologies. Gone are the days that businesses blanket the world with their one-side ad messages. Today, it’s all about attracting customers who have a truly vested interest in what you have to say. Marketing has evolved into conversations, two-way communication and interaction.

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Written by John De La Cruz · Categorized: Inbound Marketing

Aug 24 2016

Website Design: The Inbound Marketing Approach


Marketers today realize the importance of inbound marketing to promote their business brand. A key component in the inbound marketing methodology is having a website that allows you to convert visitors into customers.

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Written by John De La Cruz · Categorized: Website Design, Inbound Marketing

Feb 02 2016

7 On Page SEO Tips for Your Business Blog


The importance of having a business blog is undeniable now. It is an important tool for engaging your customers and positioning your company as an expert in your industry. A business blog is the most effective and efficient way to drive quality traffic to your website and rank well with search engines.

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Written by John De La Cruz · Categorized: Inbound Marketing, Local SEO, SEO

Jan 25 2016

14 Inbound Marketing Statistics that Will Blow Your Mind


We enjoy introducing the inbound marketing methodology to businesses because there has never been a marketing strategy quite like inbound marketing. We are a major proponent of inbound marketing because it not only has worked for our clients, but it has also worked for us. It’s unique because the strategy was created from the natural evolution that consumers are now in control of the buyers’ process.

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Dec 07 2015

4 Important Trends of Inbound Marketing 2015


Hubspot recently published their annual report “The State of Inbound.” detailing how marketing professionals conduct business and what strategies produce the highest returns on investment from a reasonable operating budget. The report surveyed over 4000 marketers in 150 companies during the first half of 2015, drawing big conclusions for the future of marketing. As an inbound marketing agency these finding only confirm our belief that inbound is the most efficient and effective strategy to grow one's business. Here are some of the main trends we identified that could potentially improve your marketing efforts:

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Written by John De La Cruz · Categorized: Inbound Marketing

Jul 16 2015

4 Essentials to Designing Marketing Packages for Human Beings



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Inbound marketing tools are all the rage these days, and for good reason. In simple terms, it is a more relational approach to promoting products and services...thankfully. Everyone everywhere has gotten pretty sick of the ol' "hard sell" line of thinking. And the whole marketing community is breathing a much-needed sigh of relief. A more personal approach is more fun for everyone--from marketing professionals to clients and customers. It is more humanity-centered, and, therefore, more effective part of marketing packages.

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Written by Leslie Paladino · Categorized: Inbound Marketing

Jun 29 2015

5 Reasons Every Business Should Use Buyer Personas


One challenge small business owners have is finding the time, personnel, and financial resources to launch an effective inbound marketing campaign. Creating a buyer persona is a basic yet powerful marketing tool.

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Written by John De La Cruz · Categorized: Inbound Marketing

Jun 22 2015

Graphics & Pictures in Social Media Marketing: Pro or Con



Wait a minute. Did we give that answer away too quickly? I apologize. Let me expound on that.

In the history of social media marketing, adding pictures and graphics to content posts has been a debated issue. Most of the time the debate centers around whether or not it is worth the business's time and effort to include these items. It has always been a question of ROI (return on investment). And until the last few years, the jury was still out on the issue of graphics and pictures in social media marketing. 

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Written by Leslie Paladino · Categorized: Inbound Marketing, Social Media