Sweetgrass Marketing Blog

May 08 2015

Why Law Firms Should be Using Inbound Marketing

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Why are there more than 200 million people on the national Do-Not-Call List? Similarly, what compels more than 85% of television viewers to skip through commercials or a whopping 91% of email recipients to unsubscribe from email mailings? Answer: We are all tired of unsolicited advertising.

Known as outbound marketing, this old method of reaching out to potential customers is intrusive, annoying, and increasingly ineffective. Marketing-savvy professionals understand that intruding upon, and annoying, your potential client is a poor starting point for a business relationship. If you are looking to generate real leads and cultivate real relationships, inbound marketing is the approach to take.

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Written by John De La Cruz · Categorized: Law Firms, Inbound Marketing